What is Oktoberfest?

Oktoberfest is a global celebration of Bavarian culture, renowned for its lively atmosphere, traditional music, and, of course, its beer. Originating in Munich, Germany, this iconic festival has become a symbol of Bavarian heritage and is celebrated worldwide, including right here in Australia. 

Whether you’re planning to attend the festival in Munich or join the fun at a local event, understanding the roots and traditions of Oktoberfest will only make your time at the festival that much better.

And if you’re looking to dress the part, be sure to check out our Oktoberfest costumes and accessories to get into the spirit!

The First Oktoberfest took place in 1810 to celebrate the royal wedding of Crown Prince Ludwig (later King Ludwig I) and Princess Therese of Saxony-Hildburghausen. The citizens of Munich were invited to join in the festivities, turning the royal event into a public celebration. The highlight of this inaugural event was a series of horse races held on the fields in front of the city gates — later named "Theresienwiese" (Theresa's Meadow) in honour of the Princess.

This celebration was more than just a party; it was intended to unite the people of Bavaria. The success of the event led to its repetition the following year, marking the beginning of what would become an annual event. As the festival grew, it incorporated more elements of Bavarian culture, including an agricultural show to promote Bavarian farming—a tradition that still continues today.

In the early years, Oktoberfest was primarily focused on horse races and agricultural displays. However, as the years went by, new attractions were introduced, including carnival rides and carnival booths. These additions marked the beginning of Oktoberfest's evolution into a more diverse and vibrant festival.

One of the most significant changes came in 1818 with the introduction of beer stands, which quickly became the heart of the festival. Over time, these stands evolved into the large beer tents that we associate with Oktoberfest today. Local Munich brewers began to produce Oktoberfest beer specifically for the festival, a tradition that continues to this day.

The festival's transformation continued throughout the 19th and 20th centuries, with Oktoberfest growing in size and scope. Historical events, such as wars and economic changes, occasionally disrupted the festival, but it always bounced back, stronger than before. Today, Oktoberfest is celebrated as the world’s largest folk festival, attracting millions of visitors each year and serving as a symbol of Bavarian culture and tradition.

Oktoberfest is a celebration deeply rooted in Bavarian culture, with traditions that have been passed down through generations. The festival is synonymous with lively music, particularly the sounds of Oompah bands, brass bands, and folk music that fill the air. Traditional dances like the Schuhplattler add to the festive atmosphere, showcasing the rich cultural heritage of Bavaria.

One of the key ceremonial events that mark the start of Oktoberfest each year is the "O'zapft is!" ceremony. This is where the mayor of Munich taps the first beer keg, officially opening the festival on the First Sunday in October. The festival’s traditional costume parade is another highlight, with participants donning dirndls, lederhosen, and other historical costumes, reflecting the deep ties between Oktoberfest and Bavarian culture.

The traditional beer tent atmosphere is another integral part of the Oktoberfest experience. Each beer tent has its own unique character, offering a different vibe and setting, from the bustling energy of the larger tents to the cozy charm of the smaller ones. Inside these tents, friends and strangers alike come together to drink beer, sing along to traditional songs, and enjoy the festive spirit that defines Oktoberfest.

No Oktoberfest experience is complete without the right attire. Bavarian culture is proudly displayed through traditional clothing, with:

• Dirndls for women: These elegant dresses, with a fitted bodice, full skirt, and apron, embody the classic Bavarian look.
• Lederhosen for men: These leather shorts or trousers are often paired with suspenders and a checkered shirt, perfect for embracing the spirit of the festival.

These garments are a nod to history and help you fully immerse yourself in the festival. You can find a wide selection of women's Oktoberfest costumes and men's Oktoberfest costumes to get the perfect look.

Modern variations and creative twists on these traditional outfits are also popular:

• Contemporary elements: Festival-goers sometimes add modern touches to their traditional attire, blending old-world charm with modern flair.
• Themed costumes: funny Oktoberfest costumes offer a playful take on the traditional dress, allowing for a more personalised expression of style.

Beer is undeniably at the heart of Oktoberfest, and the festival wouldn’t be the same without it. The tradition of brewing Oktoberfest beer dates back to the early days of the festival, with the Märzen beer style being the most common. Märzen, brewed in March and stored until the festival, is a full-bodied, amber beer that pairs perfectly with the hearty foods served at Oktoberfest.

The Munich Oktoberfest is known for its strict regulations on which breweries can serve beer at the festival, ensuring that only the best local brews make the cut. Beer is served in litre-sized steins, and the beer tents provide the perfect setting for festival-goers to drink beer and soak in the traditional beer tent atmosphere. We don’t have such rules in Australia, of course, so you’re free to suck down VBs or craft beers at your leisure!

Whether you're in Munich or attending a local Oktoberfest, raising a stein and toasting with friends is an essential part of the experience. The conviviality and camaraderie that come with sharing a beer at Oktoberfest make it such a beloved tradition.

Oktoberfest is not just about the beer—it's also a culinary celebration. The festival offers a wide array of traditional Bavarian foods that perfectly complement the Oktoberfest beer:

• Soft, salty, and freshly baked oversized pretzels are a must-have, often enjoyed with a dollop of spicy mustard.
• Bratwurst and Weisswurst, grilled to perfection, offer a juicy and flavorful bite, best paired with sauerkraut.
• Roast chicken, crispy on the outside and tender on the inside, are seasoned with herbs and spices for a hearty meal.
• Hearty pork knuckles, known as Schweinshaxe, are succulent, with a crispy crackling that’s simply irresistible.

These sumptuous dishes are designed to satisfy even the biggest appetites and are a key part of the Oktoberfest experience.

Oktoberfest has found a second home in Australia, where the festival is celebrated with just as much enthusiasm as in Munich. Major cities like Sydney, Melbourne, and Brisbane host their own Oktoberfest celebrations, complete with traditional Bavarian elements and a few unique Australian twists.

Australian Oktoberfests incorporate the best of both worlds — traditional Bavarian music, food, and beer combined with the laid-back, friendly atmosphere that Aussies are known for. Whether it’s the iconic Oompah bands or the locally brewed craft beers, these events bring a slice of Bavaria Down Under.

From the large-scale festivals in major cities to smaller, community-run events, Oktoberfest in Australia offers something for everyone. It’s a chance to experience a bit of Bavarian culture without leaving the country.

Just like in Munich, Australian Oktoberfest celebrations serve beer by the litre. These giant steins are a signature feature of the festival and are perfect for sharing a toast with friends. Whether you’re a seasoned attendee or a first-timer, the sight of a litre-sized stein filled to the brim with beer is sure to impress.

No Oktoberfest would be complete without the lively sounds of an Oompah band. These bands, featuring brass instruments and upbeat rhythms, are a staple of the festival. In Australia, you can expect to hear traditional Bavarian tunes mixed with some local favourites, creating a fun and festive atmosphere.

Australian Oktoberfests are known for their interactive elements, including themed games and competitions. Popular activities include:

• Stein-holding contests: Test your strength and endurance by holding a full stein of beer at arm's length for as long as possible—without spilling a drop!
• Sausage-eating challenges: Compete to see who can devour the most sausages in a set time, all while enjoying the festive atmosphere.
• Yodelling competitions: Show off your vocal skills with this traditional Bavarian vocal performance, where the loudest and most enthusiastic yodel wins the crowd's favour.

These activities add an extra layer of excitement to the festival, creating friendly rivalry and plenty of laughter.

While traditional Dirndls and Lederhosen are popular choices, many Australians put their own spin on Oktoberfest attire. Creative costumes that blend Bavarian and Aussie styles are a common sight. For those attending with a partner, a couple's Oktoberfest costumes can make a fun and memorable statement.

Many Oktoberfest events in Australia are designed to be family-friendly, with activities for all ages. Kid zones, carnival rides, and non-alcoholic beverages ensure that everyone, from the youngest to the oldest, can enjoy the festivities. These events offer a great way for families to experience Oktoberfest together.

Oktoberfest has stood the test of time, evolving from a wedding and a horse race celebration to the world’s largest folk festival. Its rich history, vibrant traditions, and welcoming spirit make it a beloved event worldwide, including in Australia. Whether you’re planning to visit Munich or attend a local Oktoberfest, embracing the festival’s customs and culture will make your experience unforgettable. 

Don’t forget to explore the wide range of Oktoberfest costumes and accessories to ensure you’re dressed for the occasion. Prost!